Defy Launch Video
Two-time Super Bowl Champion. Super Bowl MVP. NFL Hall of Fame. When Denver Broncos legend Terrell Davis gives you free reign to lead the launch shoot for his revolutionary new sports drink, you can’t help but get a little excited. Using a massive 45 x 15ft wall as our canvas, we projected animations in real-time behind TD while he did his thing. To match his intensity, I lead a team of 3 animators in creating the motion style for the brand from the ground up. The result was the first motion piece for DEFY.