Mountain Dew Spark

While working at Motive, my team was tasked with creating a 15-second ad for the limited-editon release of Moutain Dew Spark that was only aviable at Speedway Gas Stations. The label artwork that was created for the bottle featured a cartoon race car, but we decided to breathe new life into it, building and animating a 3D car that retained its cell shading from the original illustration. By utilizing Octane toon shaders and After Effects compositing tricks, I created additional strokes based on our normal maps. This let us recreate the label artwork, maintaining that flat, 2D look, and allowing us to fully animate the car racing around a track between flavor notes. I was responsible for animation and compositing.